Jason McVearry

skitchheartlove:

Huge! Skitch is acquired by Evernote

A Great Match

We are super proud to announce that as of today, Skitch has joined the Evernote family. Evernote helps you remember everything. Skitch helps you draw attention to anything.

We’ll be working alongside the great Evernote crew to make Skitch and Evernote work seamlessly together to help you remember and draw attention to all your important stuff.

All the Good Stuff will Continue

All the existing skitch.com services will continue for users. And many of you will be happy to know that the Skitch name and soul will continue and grow bigger and bigger. And the development of Skitch will now be able to broaden and flourish like never before, with Evernote know-how and resources allowing Skitch to finally reach all those computers, tablets and phones out there. In short, that means better experiences, and new stuff for you!

Skitch for Everybody

The full version of Skitch will be now be free to users, which will mean Skitch will be able to help many more millions of people to share and draw attention to their important stuff. 

First Steps: Android

We’re also really happy to announce Skitch for Android; a great first step towards a broader vision. Skitch for Android is a great of example of what can, and will, be made possible with the right support and resources. Take a snapshot, open an image from gallery or start with a blank page. Add some arrows, text and other annotations, and then share to the world (or your Evernote application) — all from the Android app. And yes, many of you are no doubt saying “where’s my iOS version?!”. The answer is, it’s on the production line. It’s coming!

Stay Tuned

Want to keep connected? Follow @skitch on twitter or watch this space. You can also read more at the Evernote Blog

I’m not much of a statistician, but I value accurate, standardized performance analysis of advertising venues.  If you’re like me, you deal with SEVERAL ad vendors with their own means of reporting.  Getting together a snapshot of all your ads is a great way to bring some sanity and definitive data on your ad buy.

I created some simple formulas for the basic CPM, CTR and CPC for Google Docs.

Where Columns are the following values:

B = Monthly Cost

C = Ad Impressions X 1000 

D = CPM

E = Monthly Clicks (via Google Analytics or Analytics platform of choice)

F = CTR (Column must be in percentage mode to get magic correct CTR)

G = CPC

Formulas

D CPM Colum: =DIVIDE(B,C)

F CTR Column formula: =Divide(E,C)/1000

G CPC Column: =Divide(B,E)